After creating, launching and growing Brands in both small and multinational companies for 20 years, we decided to merge our complementary knowledge and skills.

We’re known for our unwavering commitment to brand building and for our dedication to the Drinks sector family. Open-mindedness, passion, respect, team spirit,

accountability, learning and sharing characterize our philosophy in life and our approach to business.

Portrait Audrey Fort The Rooster Factory

Audrey FORT – Strategy Director

A multilingual globetrotter, bon vivant, cocktails lover, Audrey is a worthy overseas representative of the French art de vivre.


With a masters degree in English, Russian and international trade under her belt, she spent a first decade exporting and managing French luxury goods such as Cartier accessories or Jean Paul Gaultier fragrances in Europe, Africa and Middle East.


The second decade, spent in Cognac, France, then New York City, was dedicated to creating and developing worldwide a portfolio of multi-awarded spirits (gin, tequila, vermouth, liqueurs…), as well as launching the Gin Connoisseur Program (GCP), a prestigious pioneer on-trade educational program.


A respected member of the liquor industry, audrey led and moderated numerous seminars at major international industry conferences such as Tales of the Cocktail, Bar Convent Berlin, Paris Cocktail Spirits, UK’s Boutique Bar Show, San Antonio Cocktail Conference, Thirst Boston… +


Audrey is a member of the Tales of the Cocktail seminars selection committee and an academy member of the World’s 50 Best Bars. She was named one of the 300 innovative French talents across the worlds of gastronomy, art, mixology, entertainment & fashion by l’Officiel and Martell +, and one of the 100 trailblazing women in the hospitality industry by Hanna Lee Communications.

Julien FORT – Creative Director

Although Julien has a French passport and used to call Paris home, he’s spent a good part of his life living abroad, at times enjoying Spanish tapas or the Bolshoï in Moscow.


Nourished by this borderless environment and while graduating in history and political science, Julien studied fine arts, graphic novels and photography.


After a decade managing consulting projects for companies such as Habitat, Sephora or Saint Gobain, he eventually reconciled his taste for drawing and business and established himself as a freelance designer specializing in communication & packaging design.


With a strong foothold in the liquor industry, Julien deeply believes that meaningfulness creates impactful designs. For him, designing is another way of telling stories, reviving history, exploring time and geography. And yes, authenticity matters!


During his years in Cognac, France, Julien also taught regular seminars about the premiumization of packaging to brandy professionals.

Portrait Julien Fort The Rooster Factory