Beverage brands with soul, built with intention.
Based in vibrant Los Angeles, [The Rooster Factory] is an award-winning French-American boutique consultancy and creative studio focused exclusively on the drinks industry.

We partner with both start-ups and established brands to build and evolve beverage brands — from spirits and wines to non-alcoholic and emerging lifestyle drinks — rooted in place, culture, and purpose. We create brands that feel true: in their story, their design, and the way they live on the shelf, behind the bar, and in people’s minds.

BOUTIQUE BY DESIGN. GLOBAL BY NATURE. 

We’re an all-senior, international team of creatives and strategists who’ve lived both sides — brand and agency. We’re the creators of the work and the people you speak to directly. By taking on a select number of projects from around the world each quarter, we ensure every detail receives the care, attention, and expertise it deserves.

We believe in human collaboration. We listen. We challenge. We create with our clients — not just for them.

HOLISTICALLY CRAFTED

Blending strategic thinking with market insight, operational know-how, and creative distinction, we build and elevate brands with soul, authenticity, and staying power — guiding every step from product inception and positioning to packaging, identity, and brand development.